"Paws fight against stigma"

About: Nottinghamshire Healthcare NHS Foundation Trust

(as a volunteer/advocate),

Nottinghamshire Healthcare NHS Trust has recently been running a campaign promoting healthy living, both physical health and mental health wellbeing.

The “Check It Out!” campaign has been run in partnership with the Nottingham Panthers Ice Hockey team and the Trust had a stand at some of the games at the National Ice Arena in Nottingham, each game having a different theme.

This follows on from the previous season’s “It’s OK to talk about it!” anti stigma campaign.

This was very successful in raising awareness surrounding stigma and mental health.

Well done Notts Healthcare!

PS The team won an award at the Trust’s annual OSCARS ceremony.

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Response from Jane Danforth, Involvement Team , Involvement & Experience, Nottinghamshire Healthcare NHS Trust

picture of Jane Danforth

Thank you for your posting about the 'Check it Out 'Campaign.

I have forwarded your message to the organisers of the campaign and key staff involved for comment.

This inforamtion is from our trust website.

It’s OK to talk about it’ – The Nottingham Panthers break the ice about mental health

From December 2010, The Nottingham Panthers joined forces with Nottinghamshire Healthcare on a campaign that aims to break down the stigma surrounding mental health.

The campaign aims to raise awareness of mental health and let the public know that ‘it’s OK to talk about it’. Mental health affects 1 in 4 people and can happen at any point in life regardless of age, job or background. The main barrier to seeking help is a reluctance to talk about mental health issues so people often suffer alone and isolated. The message that ‘it’s OK to talk about it’ is about combating the taboo surrounding mental health and empowering people to ask for help.

The Panthers will be talking about their own experiences of mental health along with people who have used mental health services. Their stories have appeared in the match programmes throughout January, February and March. Paws the mascot will also showing his support for the campaign by sporting a special hockey shirt. Free information and advice about mental health will be available to take away at each game and professionals from the Trust will be on hand to talk about services available and provide help and support.

Mike Cooke, Chief Executive, Nottinghamshire Healthcare said: “We’re delighted to be working with the Panthers who are committed to breaking down the prejudices that surround mental health and letting their supporters know that it’s OK to talk about it. People with mental health problems are often marginalised and can be amongst the most vulnerable in our communities. The festive period can be a good time to take the opportunity to think of others and to be more understanding. So why not come along to a match and have fun while learning a little more about looking after your own mental health and considering others.”

Gary Moran, General Manager, Nottingham Panthers, Ice Hockey Team explained why the team is on board: “We hope we can play a part in helping to get the positive message across to our fans in Nottinghamshire, as mental health issues effect one in four people, it is something that is dear to all our hearts.”

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