Meet the Care Opinion team

Care Opinion is run by a small, passionate and highly experienced team. We can only have impact because of the extraordinary support, energy and guidance of very many more.

James Munro -Chief Executive


James has been chief executive of Care Opinion since 2014. His background is clinical medicine, public health and health services research, and he has spent most of his time over the past 10 years overseeing the development of Care Opinion’s online feedback platform. As CEO James focuses on sharing Care Opinion’s mission with people in health and social care, and with health professionals in training, emphasizing the importance of generosity, curiosity and reciprocity in our work.

  • Interesting fact- James once tried to explain how Care Opinion worked to the Queen!

Miriam Rivas-Aguilar – Chief Operating Officer


Miriam was the very first employee in 2005, and has been chief operating officer of Care Opinion since 2012.  She has over 20 years’ experience in business development, operations, managing teams, project management, and service delivery working in both the private and public sector. As COO, Miriam oversees the various functions across the organisation, manages the team and loves to chat with service staff about Care Opinion! Some of Miriam’s interests are mentoring, Emotional Intelligence and ensuring that Care Opinion offers a happy work environment for the team.

  • Interesting fact: Miriam was born in Chile and loves to travel. She has just returned from a sabbatical travelling through South and Central America.  

Tim Hunt- Integration Development Manager


Originally a social worker, Tim has an extensive background working in and managing services across health and social care.  This includes working as a PALS manager, medical social worker, voluntary sector manager and manager of support services for a local authority.  In all his posts, he has been passionate about public involvement and feedback; and has certainly found a place to follow that passion at Care Opinion.  He leads on all the mental health and social care work at Care Opinion, believing that the website platform offers the public a unique opportunity to feedback all their experiences of care, in one place.

  • Interesting Fact- Tim listens to a piece of Bach and reads one poem every day.

Gina Alexander- Director, Care Opinion Scotland


Gina was the first CO person on the ground in Scotland and now heads up our work across health and social care.   Gina has previously worked as an involvement lead in mental health services at local level and in just about every sector - private, public, education, voluntary!   Out of work, Gina's happiest when eating, spending time with family and friends, knitting, singing and has a love/hate relationship with the gym!  

  • Interesting fact- Gina jumped out the first plane she flew in!

Tina Timms - Office Administrator

Tina provides much-needed support and organization (as well as a tasty range of Indian snacks). Among other things, she provides daily assistance to the team, and people who call to share their story with us over the phone.

  • Interesting fact – As a child, survived a fall out of a first-floor window after being caught by a passer-by.

Sarah Ashurst- Subscriber Services Manager


Sarah brings energy and enthusiasm to her role at Care Opinion. She leads the support team who are the first point of contact for many of the NHS organizations we work with, helping them embed Care Opinion within their services. Sarah is also one of several senior moderators in the team and is responsible for keeping our moderation policy up to date, fair, and in keeping with current legal guidelines. This ensures Care Opinion can continue to publish amazing and often challenging patient stories, pushing the patient voice into the heart of services.

  • Interesting fact- Between Rock climbing and knitting, Sarah is teaching herself how to make her own clothes.

Mike Hamilton- Integration Development Officer


Mike is taking forward our work in relation to health and social care integration in Scotland. This involves working with Health and Social Care Partnerships and social care providers across the country, advocating for Care Opinion to be an integral part of their participation and engagement systems designed to improve services.

  • Interesting fact- Mike’s qualifications include a degree in politics and a diploma in horticulture and enjoys bringing them both together!

Cally Bowman- Support and Social Media Officer


After studying Ethics, IR and Peace Studies at Lancaster University Cally joined the C.O team. It’s her role to support our subscribers and help them to engage with their feedback. Cally also works to support subscribers to use various social media platforms in order to gain feedback and share their great work, as well as managing Care Opinion’s social media presence. She loves to travel, is passionate about animal rights and loves nothing more than a good cup of coffee and an avocado.

•             Interesting fact-  Cally created a Facebook event to promote breast cancer awareness that had over 34,000 attendees worldwide!

Kate Williams -Engagement and Support Officer


Kate is the newest member of our team. She is a Politics and International Relations graduate from the University of Hull, but hails from the Welsh Valleys. As part of her role she moderates stories that are uploaded to the site, generates engagement from both subscribers and patients alike, and provides support where needed. She is a retired sports woman, who adores Welsh rugby, pizza, writing and cooking.

  • Interesting fact- Kate once met Princes Diana and gave her flowers

Ben Simmons-Engagement and Support Officer


Ben works with NHS staff to understand the benefit of subscribing to Care Opinion, and supporting them in its use. Ben also provides support in moderation of stories and subscriber support.

  • Interesting fact- Ben once hitchhiked to Paris from Edinburgh in the depths of winter dressed as a Werewolf to raise money for charity.

Robert Head- Senior Developer

Rob maintains the Care Opinion websites in the UK, Ireland and Australia. He designs and codes features as well as fixes bugs. He also supplies Labrador photos to improve office morale.

  • Interesting fact- Rob was a practicing Buddhist for 2 years which included not swearing!

Clair Coutts - Administration & Projects Officer

As well as assisting with the implementation of the Care Opinion Quality Management system, Clair helps to keep the Scotland Care Opinion team organized with all things administrative. 

  • Interesting fact- Clair is a qualified biker and scuba diver!

Ross Padwick – Head of Finance and Company Secretary

Ross joined in November 2010. He previously worked as an accountant in practice undertaking auditing and reporting on financial performance to both large companies and SME's. He then worked as a Financial Controller and Company Secretary for a group of start-ups before joining Patient Opinion.

In his day to day role at Care Opinion, Ross deals with all finance related matters, procurement and tenders.

  • Interesting fact- He loves cats!

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