"Insensitive"

My father's mobile telephone has just received the following text message from your hospital. "We would like you to think about your experience in the A&E department at Royal Bolton Hospital. How likely are you to recommend our A&E department to friends and family if they needed similar care or treatment. 1 Extremely likely, 2 Likely, 3 Neither likely nor unlikely, 4 Unlikely,5 Extremely unlikely, 6 Don’t know. Please reply today, your feedback is anonymous & important to us. Texts are free of charge. Thank you. Please reply STOP if you do not want to receive further messages from the trust." Please could you confirm how you expect him to respond when he passed away in your hospital on Tuesday evening. Have you got not sense of respect or dignity or does your drive towards hitting KPIs and performance targets override any sense of common decency.