"Appointment Process Transformation"

Most of us understand that there is excess demand over supply as is always the case everywhere with anything, not helped by time wasters, the unnecessary and misplaced emotion, and overused excuse that it is all about the lack of money.

But changing the appointment system by putting an ineffective telephone process in front of it has simply made the problem worse.

You need a non NHS professional to transform this whole process, not tinker with it.

You used to be the envy of West Wiltshire, with patients in Warminster, Westbury and Trowbridge envious of us in BoA.

Not anymore.

You have self-inflicted your own reputational damage.